AWS re:Invent
We collaborated with the AWS team to host their first ever re:Invent office watch parties, bringing some of the Vegas excitement to employees at the office, with unique activities, swag giveaways, and boosting employee morale.
Global Watch Parties
Client: Amazon, AWS.
Role: Assoc. Design Director
Company: Factory360
From Vegas to your desk
Not everyone gets the chance to go to the iconic re:Invent conference, so we put our heads together to create an engaging and lively event for Amazonians to watch live streamed content from re:Invent while connecting with their colleagues, watch company’s latest updates, and have a little fun outside the cloud.
Bringing a tech-forward approach we simultaneously kept the snacks, swag, and activities flowing for four days across the Seattle, Arlington, Berlin and London offices. We streamed the 4 keynote speakers live through all offices to ensure the fun would be complimented with exciting company news.
To create in-office buzz, we hosted a pre-event activation in every office’s lobby, handing out to-go popcorn and at home cocktail kits. An event “passport” was given within the kit for Amazonians to engage in activities in exchange for swag.
To tap into Amazonian’s competitive spirit, we hosted unique programming throughout the four days. Breakfast and lunch from across all office cultures, VR racing pods, a VR-cade, a Paddle Battle competition, Holographic DJ and crafty cocktails to keep spirits high. Unique swag was created for the event including bright beanies, stickers and pins.
Art Director: Hiann Prum Lee
Graphic Designer: Katie Backes
3D Experiential Designer: Brianna Rodriguez