Meta @
Adcolor
The annual Adcolor conference is a motivating experience packed with well-curated panels, incredible speakers on diversity, equity and inclusion, hands-on workshops and one-of-a-kind events. For the first ever in-person conference, Meta partnered with Adcolor to highlight and provide tools for creators to take their skills into the future’s new frontiers within the Metaverse.
Client: Meta
Role: Creative Direction
Project Lead - Assoc. Design Director
Company: Factory360
Small footprint, big impact!
We were tasked to design a dedicated Meta-branded space for guests to take a break and immerse themselves in a new world.
The space became a hub of innovation, creativity and culture where guests networked with fellow creators, got 1:1 time with Meta experts, and had the opportunity to check out minority created VR and AR experiences.
We highlighted a Matthew Chen an AR creator by including multiple posters through the space where guests could scan QR codes unlocking an event-only AR filter, following Adcolor’s motif of “Still Rising”.
Ashley Briley, the BIPOC VR creator of the “NOPE Horizon World” experience networked with creators and shared her experience as minority creator, and how to build an equitable future with diversity in mind.
