Dale Tú
New York City
Dale Tú is an ambassador program that provides Latinx and Hispanic Creators funding, education, training, valuable partner support, marketing support and community-building activities to help them build sustainable businesses and grow their audiences on the Instagram platform. Above all else, Dale Tú is relational, encouraging and rooted in connection and celebration of the Latinx community.
Client: Instagram
Role: Project Lead - Senior Experiential Designer
Company: Factory360
Shape La Cultura
con tu Ritmo
We were tasked to create a last-stop dinner and party for all Dale Tú Latinx creators in the program. We curated and designed an energetic, high-spirited, and interactive event that celebrated the bold voices of the Dale Tú creators and their Latinx heritage through movement. We engaged guests with one-of-a-kind experiences including eye catching backdrops, opulent florals, interactive projections showcasing latin performers and reels by creators, live screen-printing, and a surprise dance performance by local Venezuelan queer performer.
This was the program last of three stops and our team fully transformed award winning restaurant in SoHo, Her Name Was Carmen, through florals and unique decor and surprises for guests and Meta attendees.
We supported local Latinx talent with Taller De Rafa’s live screen printing and merch giveaways.
Additionally we highlighted local Latinx performer Brayan Llamoza by featuring his dance company through an unexpected dance performance surprise performance.
Art Director: Hiann Lee Prum
3D Experiential Designer: Brianna Rodriguez