Dale Tú
Los Angeles
Dale Tú is an ambassador program that provides Latinx and Hispanic Creators funding, education, training, valuable partner support, marketing support and community-building activities to help them build sustainable businesses and grow their audiences on the Instagram platform. Above all else, Dale Tú is relational, encouraging and rooted in connection and celebration of the Latinx community.
Client: Instagram
Role: Creative Direction
Project Lead - Senior Experiential Designer
Company: Factory360
Shape La Cultura
con tu voz
We were tasked to launch the first ever IRL Dale Tú experience with a dinner and night that embodied the Latinx community and creators alike. The night’s theme was centered around music finding uniqueness in your voice, so we sought out local talent for surprise performances through the night.
The program is one of three stops, first one being in sunny Los Angeles. Our team fully transformed well-known Gracias Madre restaurant’s interior and patio space.
We supported local Latinx talent with DJ Orange Calderón and Afro-latina performer Páme, giving creators got exclusive content to the singer’s unreleased tracks.
Additionally, a live painting by Alex Ali Gonzalez was raffled at the end of the night.
Art Director: Hiann Lee Prum
3D Experiential Designer: Brianna Rodriguez