Dale Tú
Art Basel
Dale Tú is an ambassador program that provides Latinx and Hispanic Creators funding, education, training, valuable partner support, marketing support and community-building activities to help them build sustainable businesses and grow their audiences on the Instagram platform. Above all else, Dale Tú is relational, encouraging and rooted in connection and celebration of the Latinx community.
Client: Instagram
Role: Project Lead - Senior Experiential Designer
Company: Factory360
Shape La Cultura
con tu Arte
We were tasked to create an artful brunch for Miami based Dale Tú Latinx creators within Miami’s yearly Art Basel event. Nestled within the greater Meta House experience, the Latinx community and creators alike gathered for an exclusive and unique event filled with surprise and delights. The artful theme carried through the space with highlights of local artists, vibrant florals, and a one-of a kind sculptural entry moment representing the intersection of food, creativity and culture.
This was the program second of three stops, our team transformed the newly built Miami Soho House to bring an indoor/outdoor experience to guests and attendees.
We supported local Latinx talent with Sebastian Gabriel a Venezuelan violinist, playing popular Latin hits.
Additionally we highlighted local Latinx artist Mayra Mateus by featuring her iconic sculptures, and giving her a platform to perform a live raffle of her street art.
Art Director: Hiann Lee Prum
3D Experiential Designer: Brianna Rodriguez