Bryant Park Takeover
Chick-Fil-A
The cows were eager to share their online community ‘Code Moo’ with chicken sandwich lovers, so we worked with them to create a 2-day pop up giving away free sandwiches, showcasing fun new swag, and giving back to our hungry New Yorkers all while promoting their new game.
Client: Chick-Fil-A
Role: Senior Experiential Designer
Company: Factory360
Feeding the hungry NYC community!
Amongst all the greenery within Bryant Park, our vibrant red footprint stood out and caught hungry New Yorkers’ attention. With open arms, our friendly brand ambassadors swiftly distributed complimentary chicken sandwiches to those who stopped by.
We tasked those who joined us for lunch with a mission to help the herd by playing the online game Code Moo, where they can win weekly food rewards.
Rain or shine, within the two days we fed 7,500 hungry New Yorkers, tracker over 3,000 QR game scans per day.
By strategically placing QR codes and other interactive elements throughout the event space, we aimed to provide seamless access to information and create an playful experience that encouraged guests to delve deeper into the game and its exciting features.
Chick-Fil-A’s new cow merchandise collection was on display front & center for guests to browse and conveniently purchase online.
Graphic Designer: Katie Backes
3D Experiential Designer: Brianna Rodriguez & Analise Mehmet