Small Business Studios
Meta Boost
Formerly Facebook Boost, Meta re-launched it’s first post covid Small Business pop-up event tour across 5 cities in the country. This pop-up tour provided programming, creative resources, and one-on-one support to small businesses. The Meta Boost SBS helped small businesses not only survive, but thrive by giving them the tools they need to connect with consumers both IRL and URL.
Client: Meta
Role: Creative Direction
Project Lead - Senior Experiential Designer
Helping local businesses thrive.
We were tasked to build a one-stop, interactive pop-up experience for small businesses to get support and creative tools from Meta and help drive economic opportunity in local communities.
We designed and produced outlets for programming that offers 1:1 technical support, creative workshops, live demos, and guest speakers. From stop to stop we tapped into local vendors and businesses to further push the goal of helping these communities with networking opportunities for guests, and tap into their local resources.
Given the nature of a 5-city US tour and different venue challenges, every build element was designed modularly to allow for flexibility and transport.
Activations included the Mobile studio, where guests would learn how to use their phones to take headshots or product photography; Reels School in Action space, where guests were taught how to make Instagram Reels to build content.
Support Bar tables, connecting businesses with tech experts to trouble shoot and get creative consults; and a Metaverse space allowing visitors to explore the Meta Quest 2, Ray Ban Stories, and the Meta Portal.
Art Director: Hiann Prum Lee
3D Experiential Designer: Brianna Rodriguez