Pinterest HQ
Investor Day
We collaborated with Pinterest to host their first ever Investor Day, showcasing their ongoing momentum and platform growth— showcasing the app’s capabilities, scalability and that every pin is a possibility for discovery.
Client: Pinterest
Role: Project Lead - Assoc. Design Director
Company: Factory360
Pinterest: It’s Possible
We were tasked to to concept & develop Pinterest’s first Investor Day, with an engaging experience for investors & analysts to absorb Pinterest’s roadmap and innovations. Inspiring & approachable, with a tonality that lands with our demo audience, who may or may not use Pinterest themselves.
Pinterest hub is a source of inspiration within any medium, so we fully transformed the San Francisco HQ into a curated “pin”, allowing guests to enter and immerse themselves within the platform in an tactile way.
We achieved this through curating a series of lounge vignettes, with furniture and accessories all shoppable through the Pinterest platform, showcasing it’s new possibility as a shopping hub for consumers.
Upon arrival, they were greeted with personalized name badges and Pinterest water tumblers. Additionally, a dedicated station offered monogrammed luggage tags with their initials for their future travels.
Every piece of the event was influenced on ideas only found through Pinterest boards. Including food and beverage inspired by top clicked recipe pins, allowing guests to scan a QR code and save to their own boards.
A permanent solution
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Original Stage
The previous stage design was permitted as a “bench”, with a narrow walking area for speakers, and was not utilized to it’s full potential and the design was not updated to the current brand guidelines.
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Render Proposal
Wanting to create a suitable backdrop for Pinterest’s new fresh look, we proposed a sleek and timeless design, using the office’s raw wood look as inspiration, making is a seamless design that stands out within the existing space.
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From Concept to Permanence
Given the timeless design, the Pinterest team decided to make this stage a permanent one for the space— given the current permit, the stage floor addition would be modular, to be used when big presentations are held.
Graphic Designer: Katie Backes
3D Experiential Designer: Analise Mehmet